ARTCHAUCER
  • Home
  • GALLERY
    • Bruce Lattig
    • Maxfield Silverson
    • Steve Smith
    • Freeman Butts
  • FWA
  • A 4 Art Education
  • Story Models

Online Art Sales

10/2/2013

3 Comments

 
Most galleries that survived the great recession have made their way by selling work with a telephone, email, and the internet.  In 2011, 3% of fine art sales transactions took place through the internet.  In 2012 this number jumped to 13%.  Results for 2013 aren't in yet and if they're good you may not hear about it.  An astute observer may notice it but competitive advantage will keep, and has kept, most dealers mouths closed.  As the art buyers habits change the sellers will surely follow.

In an age when you can get nearly anything the internet, legal or illicit, the world of art has remained a hold out for a long time.  The art openings, the art shows, art fairs, workshops, and all the associated art happenings that involve human interaction will continue as long as there are people who want to go.  It's been difficult for many people to let go of.  Conversations about art, collections, and opinions in homes, institutional collections, and internet forums will continue as well.  People and their opinions will stick around.  There's no doubt about that.  This is a good sign.  It shows that art has a function in the world.

Recent press is showing signs of easing on the old ways of selling art.  The following two quotes are from an article published in the New York Times entitled "Art Collections a Click Away":

"When Judy DeFord, a retired high school art teacher in Seattle, received an e-mail from Catherine Person Gallery recently, she saw a familiar name on its list of artists. It was a former student of hers, Allyce Wood. “I thought, ‘Great!,’ and I decided to make a purchase,” Ms. DeFord said.

But instead of making the 10-minute trip to the gallery, she logged onto Amazon Art, a fine-arts and collectibles category that Amazon introduced on Aug. 6. She clicked on images by Ms. Wood, selected a pen-and-ink drawing of an unearthed plant root titled “Excavated” and, with a few clicks of the mouse, bought it for $160.

“I bought it through Amazon because it was quick and easy,” she said."

"The online activity reflects a shift in consumer behavior. Increasingly, buyers have shown a willingness to select art online and pay for it online, too, without ever seeing the original work."


Just like online dating, people feel confident in the information they're getting off the internet and the level of trust is only growing.  It wasn't 10 years ago that most people thought twice about putting a credit card number through a website out of fear that they would have their identity and their money stolen.

The times have changed.  You can see how buying art has changed in the ARTCHAUCER artgallery on Amazon Art.

3 Comments
Aaron Hinton link
10/30/2022 05:47:19 am

Too fire still note seek fine effect writer.
Attention what case evening despite know. Real respond third.

Reply
Jeffrey Pena link
11/15/2022 09:03:43 pm

How president well window probably. Lot in control rule reality.
Turn drug tend interesting best thus Republican. Key month effort might.

Reply
Latina Massage Vista link
3/6/2025 10:01:27 pm

It's encouraging that online buying is becoming more common in the world of art.

Reply



Leave a Reply.

    Chaucer Silverson

    Artist
    Arts Management
    Art Marketing Projects

    Art & Culture Tours

    Categories

    All
    Art News
    Chaucer Silverson
    Collecting Art
    Harold Schlotzhauer
    Jay Schmidt
    Kathryn W. Schmidt
    L.A. Hoffman
    Shows

    RSS Feed


    Picture

    Picture
    Remodeling and Home Design

    Archives

    March 2016
    February 2016
    November 2014
    September 2014
    February 2014
    December 2013
    November 2013
    October 2013
    August 2013
    July 2013
    June 2013
    December 2012
    November 2012
    May 2012
    December 2011
    November 2011
    July 2011
    June 2011
    May 2011

Powered by Create your own unique website with customizable templates.
  • Home
  • GALLERY
    • Bruce Lattig
    • Maxfield Silverson
    • Steve Smith
    • Freeman Butts
  • FWA
  • A 4 Art Education
  • Story Models